What problem are you going to solve is an insufficient question to ask an entrepreneur.

What problem are you going to solve is an insufficient question to ask an entrepreneur. We need to stop asking entrepreneurs what is your problem. The thing is a problem does not inherently have a customer willing to pay to solve it. As a result, some entrepreneurs work on problems that are important, but they do not have a customer willing to buy their solution. Instead, we need to ask, what customer need are you solving? This question ties a problem to a specific customer and decreases the probability that we are going to build a solution without any customers.

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Researcher | Entrepreneur | Mentor | Investor | Director CSUSM Innovation Center

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